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Mobile Facts

> There are over 255,400 mobile phone subscribers in the United States.
Source: International Telecommunication Union (ITU), "World Telecommunication Indicators Database,"
June 2008

Ownership of Mobile Phone Technologies by US Households

> Over 85% of people age 18-49 in the United States have a mobile phone.
Source: Pew Internet & American Life Project, August 2008

> A full 9.2 million US mobile subscribers have purchased good or services using their handset, and one-half of all mobile data users expect to do so in the future.
Source: Nielsen Mobile, "Mobile Insights," June 12, 2008

US Wireless Subscribers Who Have Purchased via Mobile Phone

>Over one-half (54%) of mobile users surveyed in September 2008 by Azuki Systems said their usage had increased by more than 25% over the past two years. One-fifth said their usage had increased by 50% or more.
Source: Azuki Systems, "2008 Market Survey," September 30, 2008

Weekly Time Spent Accessing the Mobile Internet

> Nearly four out of 10 mobile Internet users surf the mobile Web for 2 or more hours every week. That number is likely to rise as smartphones continue to go mass market; 62% of mobile users surveyed said they either already owned or would own one within 12 months.
Source: Azuki Systems, "2008 Market Survey," September 30, 2008

US Mobile Content Users and Penetration

>39% of teens believe that mobile is the only type of phone they will own.
Source: CTIA, Harris Interactive, September 2008

>The iPhone is changing how consumers use the Internet.
Source: M:Metrics, Inc., March 18, 2008

Mobile Content Used by US iPhone, Smartphone, and Mobile Phone Subscribers

>68% of consumers say the mobile Internet is an important factor in their next mobile phone purchase.
Source: AKQA/dotMobi, June 2008